protixFor your product
Problem · English · 6s opening

You need to be in a calorie deficit

Calo · Creator explanation + product demo

Why we picked it

A concrete problem creates a natural opening for a measurable product demonstration.

Where it fits

Products that turn a confusing task into a visible next step.

Build your version

Name one concrete difficulty before introducing the product. Follow it with an observable action that makes the next step easier to understand.

Save hook Find hooks for my product
Original source

Editorial analysis by Protix. Ad performance is not verified. Use your own footage, voice and product claims.

From opening to CTA

  1. 00–06s · Hook
    Creator states the calorie-deficit problem.

  2. 06–12s · Tension
    Asks how to know whether you are actually in a deficit.

  3. 12–18s · Demo
    Shows the plate and opens the app.

  4. 18–29s · Proof
    Displays 424 Cal with macros and ingredients.

  5. 29–41s · CTA
    Returns to creator and closes on the product.

Explore this structure

Calo ad reference

The calorie-deficit mistake people keep making

Calo · GermanCalo ad reference

How do you stay in a calorie deficit?

Calo · Japanese