protixFor your product
Problem · German · 6s opening

The calorie-deficit mistake people keep making

Calo · UGC talk-to-camera + phone UI

Why we picked it

A familiar mistake opens a question that the demonstration can resolve.

Where it fits

Products that help people spot or correct an everyday mistake.

Build your version

Name one concrete difficulty before introducing the product. Follow it with an observable action that makes the next step easier to understand.

Save hook Find hooks for my product
Original source

Editorial analysis by Protix. Ad performance is not verified. Use your own footage, voice and product claims.

From opening to CTA

  1. 00–06s · Hook
    Creator opens with a blunt deficit statement.

  2. 06–19s · Story
    Talk-to-camera explanation sustains attention.

  3. 19–26s · Proof
    Eggs and avocado resolve to 260 kcal.

  4. 26–32s · Demo
    Camera scan makes the mechanism concrete.

  5. 32–45s · CTA
    Creator testimony returns before the app close.

Explore this structure

Calo ad reference

You need to be in a calorie deficit

Calo · EnglishCalo ad reference

How do you stay in a calorie deficit?

Calo · Japanese