protixFor your product
Curiosity · English · 5s opening

Is this rock real, fake or unexpectedly valuable?

Rock Identifier · UGC question + scan proof

Why we picked it

Real, fake or valuable: three possible answers make one object worth a closer look.

Where it fits

Identification, comparison and discovery products.

Build your version

Show something recognizable, leave one question open, then use the product to resolve it. The reveal should answer the exact question you introduced.

Save hook Find hooks for my product
Original source

Editorial analysis by Protix. Ad performance is not verified. Use your own footage, voice and product claims.

From opening to CTA

  1. 00–05s · Hook
    A creator presents an unknown rock as a question.

  2. 05–10s · Demo
    The first rock is scanned.

  3. 10–15s · Twist
    Fake lapis creates a useful negative result.

  4. 15–24s · Proof
    A garnet identification and value context raise the stakes.

  5. 24–29s · CTA
    The scanner closes the sequence.

Explore this structure

PhilSnap ad reference

Is that old stamp worth $20 or $2,000?

PhilSnap · EnglishPin Trading ad reference

If you find this Disney pin, scan it before trading

Pin Trading · EnglishAntiqueWorth ad reference

Do not let something valuable collect dust in the attic

AntiqueWorth · Spanish