protixFor your product
Result · Spanish · 6s opening

Track calories without giving up delicious food

Calo · Landscape product explainer

Why we picked it

The opening pairs a desired benefit with an everyday pleasure the viewer wants to keep.

Where it fits

Products that make an existing routine easier to maintain.

Build your version

Positive lifestyle promise

Original source

Editorial analysis by Protix. Ad performance is not verified. Use your own footage, voice and product claims.

From opening to CTA

  1. 00–06s · Hook
    Leads with less sacrifice, not restriction.

  2. 06–18s · Desire
    Connects delicious meals to a personal goal.

  3. 18–29s · Proof
    Shows the product resolving the meal context.

  4. 29–36s · Benefit
    Reinforces personalization and ease.

  5. 36–41s · CTA
    Closes on the action to start.

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